Custom software and integrations
We build internal tools and API integrations around repeated manual tasks. Start with where information arrives, where it needs to go, and what someone does to move it there.
Custom software and integrations are quoted per project. Contact us for a quote
CallRail's vendor platform analysis reported a 14% missed-call rate for home services.
Source: CallRail, January 15, 2025.
The same analysis reported a 28% missed-call rate for legal businesses.
Source: CallRail, January 15, 2025.
These rates come from CallRail's platform data. Your own call records set the scope.
A booking arrives, a payment clears, and someone copies the details into another tab. That is the kind of handoff our integration work addresses. The website, payments, customer records, scheduling, inventory, email, and reporting can each have a place in a business process. What matters is understanding the particular connection your team needs.
Describe the process in ordinary language. What starts the work? Which system holds the information? Who needs it next? Where does someone check, retype, or correct it? Those details help define a useful project. They also separate the part that can be automated from the decision a person still needs to make.
An internal tool is built around work inside your business. Start with the task your team needs to complete and the information required to do it. We design and build the software around that workflow, with working versions you can use and respond to.
Automation addresses steps in a process that otherwise require repeated manual work. Defining those steps means looking at the trigger, the information involved, and the next action. It also means considering what should happen when the expected information is missing or a step cannot finish.
API integrations connect systems through the interfaces they provide. Bring the names of the tools involved and a description of the data that needs to move. The available access and the behavior of each system matter when deciding what the connection can do.
We test real tasks and failure states, document the software, and hand over access.
Explain the current steps and which tools take part. We agree on the work before starting. A concrete example of a repeated task is more useful than a long list of possible features.
We share working versions early so you can try the workflow. That makes it possible to discuss the behavior of the software against the job it needs to do. Changes to the scope are discussed before work continues.
Testing includes completed tasks and tasks that stop along the way.
API integrations are part of our work. What can be connected depends on the access and interfaces those products provide, so the particular connection needs to be scoped.
A system integration can connect existing tools, while an internal tool can address a particular workflow. Describe what already works and what does not. That helps define which part of the process needs work without assuming a replacement for everything.
You own the code and the accounts it runs on. We hand over access and documentation after testing.
It depends on what you need and how quickly we get the information we ask for.
Tell us which systems you use, what information moves between them, and where the process gets stuck. Start with a description of the work; you do not need to prescribe the software.
Talk about your systems